News 2021

EPLF member sales grow nearly three percent

Despite ‘special’ circumstances in 2020, European Producers of Laminate Flooring members were able to grow their business by 2,74% in comparison to 2019, with 459.0 million m² of flooring sold.

EPLF: “Considering that the pandemic brought the flooring industry to a near standstill in spring, members managed to overcome the recess rather quickly as global sales picked up speed and developed very positively over the rest of the year.” Looking at the global markets, North America recorded the biggest increase in sales with 22,4% in comparison to 2019 and 49.1 million m² sold. The main driver for the major increase in sales in North America - and the general recovery of global sales figures - was most likely the popularity of renovation and DIY projects during the pandemic, according to EPLF.

Another positive trend developed in Western Europe where total sales reached 225.7 million m² which represents an increase of 3,6% compared to 2019. As in the previous year, Germany remains the strongest market in Europe with sales of 52.7 million m² (+6,1% compared to 2019). Although both France and Great Britain sold 37.1 million m² of flooring, the growth rate in Great Britain (+13,7% compared to 2019) was much higher than in France (+1,6% compared to 2019). Similar to Great Britain, sales in the Netherlands increased by 13,8% to 21.1 million m² of flooring sold. The only major country in Western Europe which experienced a decrease in sales was Spain (14.6 million m² sold; -12,8%).

Sales in Eastern Europe remained stable in comparison to 2019 (-0,2%; 134.8 million m² sold). Russia, the biggest market of the region, continued to grow in 2020 with 46.2 million m² of flooring sold (+5,6% compared to 2019). Sales in Poland shrank by 6,6% (29.0 million m² sold) while the Ukraine was able to defend its place among the top three markets in Eastern Europe with a growth rate of 1,1% in comparison to the previous year (10.4 million m² sold). Sales in Romania shrank by 4,9% (9.6 million m² sold) while the market in Hungary grew by 11,7% (7.7 million m² sold).

In North America, 49.1 million m² of flooring were sold which represents an increase of 22,4% in comparison to 2019. The US market experienced a major growth of 28,1% compared to 2019 (38.1 million m² sold) while Canada recorded an increase in sales of 6,1% (11.0 million m² sold).

In all other regions, EPLF members reported decreases in sales. Asia recorded the greatest decrease in terms of percentages, followed by Latin America, Australia/Oceania and Africa.

EPLF sales Western Europe

EPLF/GFA, February 2021
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Growth MMFA categories Wood and rigid SPC

The 2020 global sales figures of Multilayer Modular Flooring Association members show that wood products continue to grow with a global increase in sales of 18,82% and rigid SPC products maintain their market penetration across all major regions with a steady growth of 34,8%.

The growth of the ‘polymer’ product category however had been affected by COVID-19 as sales only revealed a modest rise of 3,1% at the end of the year. Overall, sales spiked in Q3 in an attempt to recuperate the setback during Q1 due to the early days of the pandemic and tax issues with the US, the MMFA reports.

In 2020, global sales of polymer products slightly increased by 3,1% in comparison to 2019 to 79.5 million m². The key driver for this positive end-of-year result were Rigid SPC products which continued to perform well in 2020 with 37.7 million m² sold (+34,8% compared to 2019). The other polymer categories had to face setbacks with 5.2 million m² sold of Rigid EPC flooring (-14,31% compared to 2019) and 36.7 million m² sold of LVT flooring (-15% compared to 2019).

The region with the greatest increase in polymer product sales was Eastern Europe which sold 4.9 million m² in 2020 (+23,9% in comparison to 2019). SPC products in the region experienced a sharp increase in sales of 153,3% (2.0 million m² sold) while sales of EPC (0.2 million m²; –19,3% compared to 2019) and LVT flooring products (2.7 million m²; –0,3% compared to 2019) both decreased. In Western Europe on the other hand, the polymer sector slightly declined by 6,6% in 2020 (37.5 million m² sold). As in Eastern Europe, SPC was the only product category which grew in 2020 (15.7 million m²; +28,8% compared to 2019). This positive result balanced the comparatively weak sales in the other product categories. EPC product sales (2.2 million m²) decreased by 13,0% while LVT product sales (19.6 million m² sold) experienced an even greater decrease of 22,9%.

Similar to Europe, the SPC category was the strongest of all polymer groups in North America with 19.2 million m² of flooring sold (+37,4% compared to 2019). The lower figures of EPC (2.5 million m²; –17,3% compared to 2019) and LVT products (13.4 million m²; +4,0% compared to 2019) led to a stable end-of-year result of 35.1 million m² of polymer flooring sold in North America in 2020 (+17,5% compared to 2019).

Latin America sold 0.3 million m² of polymer flooring which constitutes a decrease of 68,5%. In contrast to other regions, the SPC sector in Latin America faced setbacks of 22,2% compared to 2019 (0.2 million m² sold). Similar situations were observable in Africa where the sales for polymer flooring decreased by 44,5% (0.3 million m² sold) and in Asia which experienced a decrease of 21,4% (0.9 million m² sold). The region Australia / Oceania sold 0.4 million m² of polymer flooring (+9,5% compared to 2019).

Despite the impact of the pandemic, as the MMFA observes, the wood category performed well in 2020, with the exception of Latin America. The total sales of wood products reached 15.0 million m² in 2020, an increase of 18,82% compared to 2019. The region that recorded by far the greatest increase in sales is North America. With 0.1 million m², the sales more than doubled in 2020 (+171,1% compared to 2019).

With a growth rate of 21,8%, Eastern Europe (0.8 million m² sold) overtook the growth of Western Europe (14.0 million m²; +18,3% compared to 2019). Germany and Austria kept their positions as the countries with the highest sales in Western Europe. In Germany, 10.3 million m² were sold (+25,2% compared to 2019) while Austria recorded sales of 1.4 million m² (+9,2% compared to 2019). The same applies to the Czech Republic. As in the previous year, it was the country with the highest sales in Eastern Europe (0.4 million m²; +10% compared to 2019).

Asia only recorded a small increase in sales with 1,2% in comparison to 2019 (0.06 million m²). The only regions where the impact of COVID-19 resulted in a decrease of sales in the wood category were Latin America, Africa and Australia / Oceania.

MMFA shares 2020 2019

MMFA/GFA, February 2021
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FEP: European parquet market stable in 2020

Based on information obtained from its member companies and national associations, the European Federation of the Parquet industry (FEP) estimates that the overall consumption figures on the European parquet market managed to remain flat in 2020, led by renovation and the increased use of real wood flooring on the one hand and despite the pandemic on the other hand.

FEP underlines that this is a first prognosis subject to variations, in anticipation of the complete data to be communicated by FEP next June. A flat evolution is forecasted for the year as a whole, following a year 2019 which could still be characterized by a moderate growth.

As usual, the results show variations from country to country, also reflecting the evolution of the illness and the related governmental measures in the different member states, FEP says.

FEP: “Austria, Sweden, Switzerland, and, to a lesser extent, Spain, have totally, or partially, compensated, during the second half of the year, the bad performance observed in March-April. Still on the positive side, parquet consumption in Germany, the biggest European parquet market, has grown further also driven by renovation. On the other hand, despite a good summer and a good renovation rate, France and Italy have not been able to offset the loss experienced during the spring lockdown and report declines in parquet consumption.”

Despite uncertainties about the potential impacts of a third wave, about the restart of travels thanks to vaccines and the long-term economic consequences of the pandemic, FEP nevertheless regards the crisis as an opportunity for the parquet industry, which has already benefitted from the increase of the renovation rate and of its relatively higher use of wood flooring solutions. The Brussels based federation also stresses the positive perception of the role played by wood and wood products to tackle climate change by saving CO2.

Lastly, FEP’s 65th General Assembly and 45th Parquet Congress are postponed from June to 21 & 22 October 2021 in Athens, Greece.

GFA/FEP, January 2021
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